Syneron Medical - Web Sites
Syneron is a leading global aesthetic device company which markets its products in 86 countries.
What is Syneron web site role in the customer purchasing journey?
What story should be told by every landing page?
What is the coming-back experience?
Discovery the customer decision process during their unique purchasing journeys
Direct the right experience and site story from every landing entrance
Plant the micro-conversions for better analytics
Lots of user-context, lots of directions
Rich mega menu
Active & customized menu content
Horizontal & vertical navigations
The right page story
Read the page and tell the story:
Every page should have a well defined story that matches the user context and needs
Every page story should match the whole site surfing experience
Every story should end up by calling the user to continue the story in matching pages
Tone of voice
The tone is much more powerful than the content
Be precise and professional
Provide valuable information
Be someone people will want to listen to
Business specific jargon
Starting page with doors for every possible need
Attend big customers, new clinics as well as the end patients
Welcome back mechanism with recent personal journeys
Global sites customized for every language, culture and supported content
The Customer Portal
Match customer's daily needs
The portal supports Syneron users during their daily tasks in the clinic:
On-demand clinical training | Online learning modules | Educational webinars
Customised marketing materials