Syneron Medical - Web Sites

Syneron Candela is a leading global aesthetic device company which markets its products in 86 countries.

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CHALLENGE

What is Syneron web site role in the customer purchasing journey?

What story should be told by every landing page?

What is the coming-back experience?

SOLUTION

  • Discovery the customer decision process during their unique purchasing journeys
  • Direct the right experience and site story from every landing entrance
  • Plant the micro-conversions for better analytics
 
 

Navigation

Lots of user-context, lots of directions

  • Rich mega menu
  • Active & customized menu content
  • Horizontal & vertical navigations
 

Build the right page story

Read the page and tell the story:

  • Every page should have a well defined story that matches the user context and needs
  • Every page story should match the whole site surfing experience
  • Every story should end up by calling the user to continue the story in matching pages
 

Tone of voice
The tone is much more powerful than the content

  • Be precise and professional
  • Provide valuable information
  • Be someone people will want to listen to
  • Business specific jargon
 

Home Page
Starting page with doors for every possible need

  • Attend big customers, new clinics as well as the end patients
  • Welcome back mechanism with recent personal journeys
  • Global sites customized for every language, culture and supported content
 
 

 

The Customer Portal

Match customer's daily needs

The portal supports Syneron users during their daily tasks in the clinic:

  • Disposables shop
  • On-demand clinical training | Online learning modules | Educational webinars
  • Customised marketing materials
 
 
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