B2B Pest Exterminator is moving to B2C

IPM is the largest pest exterminator in Israel working with all the leading industrial producers. IPM wants to provide its unique knowledge and services to private homes.


People hate pest control websites with all the ugly pest pictures.‬

How can we make this a happy experience that people will love and remember?


Novia took the challenge to create a unique experience that will keep the users in the new pest control site‭ while ‬being informative and fun‭.‬


Meet our hero


He is powerful
He is clever
He is sophisticated and full of charm.




When we had ROCKY
we started creating the movie around him and how he saves the planet


Cross channel experience

Info and service from every device and context